Monday, 23 November 2009

Digipack Preparation

The deadline for our Digipack is Friday 27th November 2009, giving us 4 days to finish all our final products. We've decided our shooting will take place on Wednesday 21st November. We have two strong ideas for our digipack, fortunately they're both at the same location so the shooting can be faster and beneficial. Our first idea is to stand the band against the advertisement board outside the junction. The wall highlights all the major upcoming music events in Cambridge, this would be more than appropriate to our music video because the theme of publicity and commercial success is present. The band are trying to be sold by showing their lifestyle in the music video and now it shows their devotion to the industry and friendly relationships through one part of the digipack.
After capturing test pictures in class today we found that for this particular shot, a camera with a fish eye lens would be better. It can capture more of the advertisement board without changing the frame of the artists and shows that the band are the centre of attention in this album cover. The band stand out better and immediately grab the attention of a viewer. The picture below shows the difference a fish eye lens can have.
This shoot will take place between 10:30 and 12:20 on Wednesday 25th November.
We feel this shot would work better as the DVD Album Cover part of our ancillary task.

Furthermore, our second idea was described in the blog 'Digipack Development', it would work better as the magazine advert part of our ancillary and would show the band walking. The final image will try and give a celebrity effect and a paparazzi feel and will try and boost the celebrity status and reputation of the band. In todays lesson we took test images to try and decide on the correct positioning of the camera and artists. These are our results:
This first picture was positioned around five meters away from the band as they gradually walked towards the camera.
We felt it gives the right impression and does show the paparazzi feeling we're after.
We also felt the band didn't incorporate enough of the image.Next we tried the same layout but the image was taken when the band (excluding the drummer) were closer to the camera and the overall distance between the lens and the artists was smaller.
We felt this achieved the aim of capturing celebrity status and this time the band fill the frame better.
We also felt the were too close to the camera, and that had this been a paparazzi camera the artists would try and keep their distance.
These last two images fill the brief a lot better. The distance has been kept but the artists still fill the frame. By giving a slight zoom the angle of view has been altered and give the pictures shown above. This setup has been noted and will be used on the day of our shooting. The camera we'll use won't be a fish eye. We're waiting to hear back from the manager of the location for final permission to shoot this shot so the location has not been finalized as a posed to the DVD album cover. Finally, we need to bring an extra person to the location so we can capture the pictures while all the band members are in shot.

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