Monday, 16 November 2009

Digipack Development

Now that our music video has been completed and submitted, we have until Thursday 26th November 2009 to create our digipack. This consists of the album cover for the music video and the magazine advertisement. To have an effective digipack there needs to be a running theme through them both, this gives a signature to the artists and viewers can relate the magazine advert to the album cover or vice versa.
Our initial ideas for the album cover included ideas around positioning of the band and possible finishing effects. However, there wasn't much thought about location or themes. After a small discussion in class and some previous research we decided to request permission to capture our shots at 'The Junction' in Cambridge. This would be suitable because its an entertainments facility that includes several performance spaces and often holds large music events. The rear exit of the venue is a stereotypical backstage space, there's often a large touring bus and large stage doors as well as a metal fence surrounding the area. This is appropriate because our band would be familiar with these areas as they're a touring alternative rock band and using this location will show this to the viewers. There is a picture of this below.
Using the junction as our location would highlight the celebrity status of our band and could be used as a theme for our magazine advert. We brain stormed ideas that included having people posing as paparazzi and the band wearing sun glasses to suggest the reputation and fame of the band.































A brilliant place to start was to look through women's lifestyle magazines to find a picture that was similar to our idea. These were the pictures we found:

This picture is from LOOK magazine and shows a long shot of two celebrities. This is the kind of shot we were looking for as it shows the whole body and is taken from afar.
Next is a snapshot from MORE and shows two celebrities, this time from a closer angle. We can compare and contrast the images so far and decide on the angle most suitable for our digipack.
Finally we have a picture from a HEAT magazine. This also follows the conventions from the pictures above and is exactly the type of picture we're aiming for.

We can see already that the lighting will be naturalistic and the frame will include all of the artists and all of their body. Further testing at the location will decide camera positioning and blocking for the artists and other actors. Overall we will give out professional reputation and an underlying theme of fame and publicity could run through our digipack. These are only our beginning ideas and further research and decisions still need to be made such as possible finishing techniques. A brief idea we had was to put a camera filter over the picture giving it the impression its been taken from a camera and shows the naturalism in the shot, whereas without this filter it could suggest an insight into the band leaving the venue. This could be like the filter used in Lady Gaga's Paparazzi music video.

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