Thursday 24 September 2009

Goodwin's Theory of Music Videos

Point One - Genre Characteristics
The genre of 'Pacific Ocean' by A is very much Alternative Rock. Characteristics of this genre often include a live performance and sometimes the camera follows the artists in their day-to-day life. This promotes the artists and their 'hometown' as where they live is important to their music. We aim to mimic the genre characteristics of an alternative rock music video in order to make a conventional yet abstract narrative.
Point Two - Relationship between lyrics and visuals
Bands in our genre, such as Sum41 and The Kooks, often use subtle relationships between lyrics and visuals. For example, this image from Sum41's video 'Into Deep' the lyrics are 'Bending over backwards'. We endeavor to illustrate the lyrics by filming what is being said.
Point Three - Relationship between music and visuals
Quite obviously a lot of music videos illustrate the instruments by performing. We will film the performance of the song and therefore we will be incorporating visuals of the music.
Point Four - Need to sell the artist
Simply, for this point we will have huge amounts of footage of the band. By the end of the video the band will be recognizable and noticeable under their title.
Point Five - Intertextuality
We aim to reference Jackass in our video, in that the uneven filming and entertaining footage will correspond.
Point Six - Voyeurism
Our artists will constantly be watching the camera. The shot below, used in Lee Evans XL Tour emphasis's the idea that it is a live, stage performance. Our artists will follow the camera as they perform.

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